Everywhere you turn, anywhere you look every single internet marketer will either tell you, show you, and have the infamous opt in form. So what’s a person like you, without a website, as an affiliate marketer only, going to do? The solution is easy, you let someone else build that opt in list for you; let someone else do your recruiting for paid signups for you.
What’s Up With That Opt In Anyway?
Common sense alone tells us that when we get a visitor to our web site, we give that visitor the opportunity to leave his or her information. We do this in several ways including:
o Offering something for nothing
o Providing access or a “peek inside”
o Optimize the landing page so they just have to know what’s coming next.
The problem is that while all of the above typically gets the opt in you need, the only person benefiting from that opt in is usually the owner of the company. However, that does not preclude the absolute must that must happen. You, as an affiliate marketer in particular, really need that visitor to want to leave their information. In fact, getting the opt in is your lifeline, life’s blood, to being successful online.
The Downside to the Opt In Upside
Recruiting paid sign ups is not as easy as most marketers would like you to believe. Do it wrong, and you’re undeniably spinning your wheels and wasting money. Paying for leads is nothing short of letting some company do your spamming for you. Repeat after me, “There is no such thing as a targeted lead.” (more…)
