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	<title>Solo Ad Explosion &#187; personal nature</title>
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		<title>The Buzz Word Of The Day &#8211; Street Sampling Word Of Mouth Marketing</title>
		<link>http://www.soloadexplosion.com/2008/09/the-buzz-word-of-the-day-street-sampling-word-of-mouth-marketing/</link>
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		<pubDate>Thu, 25 Sep 2008 19:07:23 +0000</pubDate>
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				<category><![CDATA[brand ambassadors]]></category>
		<category><![CDATA[experiential marketing]]></category>
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		<category><![CDATA[word of mouth marketing]]></category>
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		<category><![CDATA[grassroots]]></category>
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		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[personal nature]]></category>
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		<description><![CDATA[The other day I read a lengthy sales letter online. The details I won&#8217;t get into other than suffice to say cold marketing is a tough haul. The unlucky sap poured over $40,000 into a cold marketing campaign and saw so little return for his investment (it truly was pitiful), that I actually felt sorry [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.soloadexplosion.com/2008/09/the-buzz-word-of-the-day-street-sampling-word-of-mouth-marketing/' addthis:title='The Buzz Word Of The Day &#8211; Street Sampling Word Of Mouth Marketing ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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