The other day I read a lengthy sales letter online. The details I won’t get into other than suffice to say cold marketing is a tough haul. The unlucky sap poured over $40,000 into a cold marketing campaign and saw so little return for his investment (it truly was pitiful), that I actually felt sorry for him.
Common sense tells us that a warm market is a ready market. It is so much easier to convert sales from warm marketing – rapidly turning them into a hot market of buying customers.
Word-of-mouth marketing, [also known as WOMM] encompasses a variety of subcategories, including buzz, blog, viral, grassroots, cause, influencer and social media marketing. You also need to include (more…)
